Here are 10 key elements you should include in your marketing pieces, whether verbal or written. The more of them you can include, the better.
- You should address a clearly defined target market and position yourself as a specialist or expert
- Focus on an issue or concern that people in your target market are thinking about. Your headline or first statement should INTERRUPT by highlighting this issue.
- Promise them a solution in your sub headline or second thing you say. This is how you engage your target prospects and keep their attention.
- Explain your “differentiator” which is what makes you stand out. That’s how you avoid having to compete on price.
- You need to include an irresistible, low or no risk offer.
- Explain all the features and benefits of your offering. Your prospects buy emotionally, based on benefits. They then justify their purchase with the features, using logic.
- Include some social proof, such as testimonials, clippings and qualifications. This reduces the perceived risks of dealing with you for the first time.
- Give your prospects a cast iron guarantee to eliminate any perceived risk of buying from you.
- You need to explain why what you are offering is not “too good to be true”.
- You should always have a call to action with a “stimulator”. Create either scarcity or a deadline so your prospects overcome their natural inertia and act now.