80% of your revenue comes from 20% of your clients, and those 20% are your ideal customers. Generally, these customers are loyal, spend a lot and spend often. They may be demanding, or ask you to stretch a little bit further, but they’re fair and they’re profitable. You make a substantial amount of money from them. You want to keep these customers in your business, and keep them exceptionally happy. The rest of your customers can be sorted on a sliding scale all the way down to your c-list, or unprofitable customers. These are the people who waste your time, energy

How To Reduce Your Costs & Boost Your Bottom Line. Cost management may seem like an obvious way of maintaining a healthy business, but it is also one of the primary reasons 80% of small businesses fail. Overspending is a huge problem for most businesses – and they don’t even realize it. Most importantly, cost management will help keep your business profitable through high and low periods. It’s easy to spend money when your company is doing well, but this leaves little in the “just in case” account for downturns in the economy or unexpected expenses. Cost cutting is also

I read “How To Win Friends And Influence People” by Dale Carnegie, many many years ago. I am currently re-reading it. I’d forgotten how good it is which is often the case when you revisit a book. It’s chock full of brilliant quotes as well. Here are a few examples: “Someone convinced against their will is of the same opinion still” – (so never argue). “You can’t teach anyone anything. You can only help them find it within themselves”. “Be wiser than others if you can but don’t tell them so”. “The desire to be important is the deepest urge

A fundamental of human nature is that people are scared of looking foolish in front of colleagues or peers. They are afraid of making a mistake. That also applies to making a buying decision. The more expensive or complex the product or service, the more information the prospect needs. This process is called “The Buyer’s Journey”. It normally involves several positive contacts betwween prospect and seller before the prospect commits to buy. That’s why typically at any given time 1-3% of prospects are “Now” buyers. The rest are split between 30% who won’t ever buy and 67% – 69% who

All your headline needs to do is convince your reader to keep reading. Studies have shown that around 80% of people read headlines when they’re looking through the newspaper, but only about 20% actually read the ad or article. Your headline is the only tool you have to get the rest of your copy read, so you’ll need to focus the majority of your copywriting efforts on catching and holding your readers’ attention. The rest of your copy only matters if you can get them to read it! In this article I’ll cover: The role of strong headlines in all