Crisis Or Opportunity?

Crisis or Opportunity? Many of us business owners spend much of our time being busy being busy. Stephen Covey, in “The 7 Habits Of Highly Effective People” talked about segment 2, things that are important but not urgent. These are the things that many busy business owners struggle to find time for. The enforced spare time we may be experiencing right now gives us an opportunity to work on ourselves and our business. Here are some of the important things you could be doing: Set time aside to write out your values and your goals Work on your skills by

Continue Reading »

How To Multiply Your Qualified Leads

Qualified leads are simply the potential customers who are the most likely to buy your product or service. They’re not just in your store taking at look at the latest features in refrigerators, they’re in the market to purchase a refrigerator. They’re not wandering in to see what a £/$ 500 handbag looks like, they are the kind of person who can actually spend £/$ 500 on a handbag. Some of the people who will call you or visit your business will never buy from you no matter how good your sales scripts are or how much time you spend

Continue Reading »

101 Tips To Sell More Online (And Off)

If you’re trying to make money online, (or off), sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic. The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have. Here are 101 fixes, some small, some big, for making more sales. Does your product or service solve a problem people actually care about?

Continue Reading »

How To Transform Your Existing Marketing

Here are 10 key elements you should include in your marketing pieces, whether verbal or written. The more of them you can include, the better. You should address a clearly defined target market and position yourself as a specialist or expert Focus on an issue or concern that people in your target market are thinking about. Your headline or first statement should INTERRUPT by highlighting this issue. Promise them a solution in your sub headline or second thing you say. This is how you engage your target prospects and keep their attention. Explain  your “differentiator” which is what makes you

Continue Reading »

“How To Put Them In A Trance With Your Marketing”

There are 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics mastered, you can use them over and over again. These 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid these common marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take the time to ask yourself some questions from

Continue Reading »