The concept of Risk Reversal is simple – but it requires some boldness. It means that YOU, the businessperson looking to close a sale, should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. The Risk Reversal is like a Guarantee – but way more powerful. It’s a “guarantee on steroids”. A “Godfather“ guarantee. The kind a buyer cannot turn away from because the buyer has nothing to lose and everything to gain. Before we go there…let’s look at the Basic Guarantee that 90% of online and offline

Crisis or Opportunity? Many of us business owners spend much of our time being busy being busy. Stephen Covey, in “The 7 Habits Of Highly Effective People” talked about segment 2, things that are important but not urgent. These are the things that many busy business owners struggle to find time for. The enforced spare time we may be experiencing right now gives us an opportunity to work on ourselves and our business. Here are some of the important things you could be doing: Set time aside to write out your values and your goals Work on your skills by

Qualified leads are simply the potential customers who are the most likely to buy your product or service. They’re not just in your store taking at look at the latest features in refrigerators, they’re in the market to purchase a refrigerator. They’re not wandering in to see what a £/$ 500 handbag looks like, they are the kind of person who can actually spend £/$ 500 on a handbag. Some of the people who will call you or visit your business will never buy from you no matter how good your sales scripts are or how much time you spend

If you’re trying to make money online, (or off), sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic. The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have. Here are 101 fixes, some small, some big, for making more sales. Does your product or service solve a problem people actually care about?