Qualified leads are simply the potential customers who are the most likely to buy your product or service. They’re not just in your store taking at look at the latest features in refrigerators, they’re in the market to purchase a refrigerator. They’re not wandering in to see what a £/$ 500 handbag looks like, they are the kind of person who can actually spend £/$ 500 on a handbag. Some of the people who will call you or visit your business will never buy from you no matter how good your sales scripts are or how much time you spend

If you’re trying to make money online, (or off), sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic. The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have. Here are 101 fixes, some small, some big, for making more sales. Does your product or service solve a problem people actually care about?

There are 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics mastered, you can use them over and over again. These 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid these common marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take the time to ask yourself some questions from

Many small business owners could improve their lead conversion rates dramatically by focusing on it.  You need a sales conversion process or system.  Here is an example of how a 10% and 30% increase in conversions can impact your total profit. Starting Point 10% Increase 30% Increase Leads 4,500 Leads 4,500 Leads 4,500 Conversion Rate 30% Conversion Rate 33% (10% increase) Conversion Rate 39% (30% increase) Customers 1350 Customers 1485 Customers 1755 Transactions 1.3 Transactions 1.3 Transactions 1.3 Average £ / $ Sale 140 Average Sale 140 Average Sale 140 Revenue 245,700 Revenue 270,270 Revenue 319,410 Margins 24% Margins 24%