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The concept of Risk Reversal is simple – but it requires some boldness. It means that YOU, the businessperson looking to close a sale, should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. The Risk Reversal is like a Guarantee – but way more powerful. It’s a “guarantee on steroids”. A “Godfather“ guarantee. The kind a buyer cannot turn away from because the buyer has nothing to lose and everything to gain. Before we go there…let’s look at the Basic Guarantee that 90% of online and offline
Why Systemize? A system is any process, policy, or procedure that consistently achieves the same result, regardless of who is completing the task. Clear systems will free you from the day-to-day functioning of your organisation. Your company will run more smoothly, make profit, and provide a higher level of service – regardless of your involvement. Any task that is performed in your business more than once can be systemized. Ideally, the tasks that are completed on a cyclical basis – daily, weekly, monthly, and quarterly – should be systemized so much so that anyone can perform them. Systems can take
There is a basic scientific formula to grow any business exponentially. (Exponential means multiplied. 5 lots of 10% improvements would each multiply thy effects of the others rather than just simply adding to the effects of the others). Exponential Growth Xg = S (Tm x L x C x Cm) S stands for systemising your business. Just systemising alone can often increase your bottom line by 40% or more. You need documented sytems in place so that everyone in your team knows what to do, when and in what order. That ‘s how you improve efficiency and get more consistency.
You can make more profit and have more spare time by systemising your business and following the 5 step profit formula. Here’s how. You should have properly written out processes so that everyone knows exactly what to do, when and in what order. You need a lead generation process, a follow up process and a sales conversion process. You also need systems covering financial procedures, admin, and team activities. When you install systems you become more efficient. You generate more business at lower cost and you have more spare time. For a typical business if you make even 5% improvements
