Many small business owners could improve their lead conversion rates dramatically by focusing on it.  You need a sales conversion process or system.  Here is an example of how a 10% and 30% increase in conversions can impact your total profit. Starting Point 10% Increase 30% Increase Leads 4,500 Leads 4,500 Leads 4,500 Conversion Rate 30% Conversion Rate 33% (10% increase) Conversion Rate 39% (30% increase) Customers 1350 Customers 1485 Customers 1755 Transactions 1.3 Transactions 1.3 Transactions 1.3 Average £ / $ Sale 140 Average Sale 140 Average Sale 140 Revenue 245,700 Revenue 270,270 Revenue 319,410 Margins 24% Margins 24%

A well-constructed sales letter is still the most powerful weapon in a marketer’s arsenal, because a letter allows you to make your sales presentation to thousands of people at once . . . without you ever having to leave your office or sofa.  These ten rules apply both to old fashioned mail and letters you put on the Internet. If you follow these ten rules, your success is practically assured: Craft a great first sentence that creates intrigue.      Leading off your letter with a question is often a good device to engage the reader. Here’s a good one:  If I can