How To Identify Your Ideal Target Market

A target market is simply a group of people with something in common – things like age, gender, opinion, interest, or location, – who will purchase a particular product or service. Your market can be broad or specific in scope, and it is unique to each business or industry. Knowledge and understanding of your target market is crucial to the viability of your business. You have to know if there is enough demand for your product, or enough interest and need for your service. You have to know how to communicate with your customers, and understand their thoughts and behaviours.

Continue Reading »

How To Write Effective Sales Letters

Here’s an easy, step-by-step guide to writing sales letters that get responses. 1. Identify your target market, the recipient of the letter. (Be as specific as possible so you can focus really closely on them as individuals). 2. Determine what your message or offer is, and decide what you want them to do. 3. Now draft your letter using this basic format. This is a basic structure for writing any form of sales letter. Draft your letter with your message or offer using this format, and then follow the tips and hints in step four to improve and strengthen your

Continue Reading »

How To Double Your Online Sales

If you’re trying to make money online, sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic. The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have. I don’t have a thousand tips for you today, but I do have 101 to get you started. Here are 101 fixes, some small, some big,

Continue Reading »

“How To Write Your Company Vision Statement”

A vision statement is a broad, inspiring image of the future state a business aspires to reach. It describes without specifying how aspirations will be achieved, or when. It is ambitious, and forward-thinking. It’s not about where the organization is now, it’s about what the organization will be, or aspires to be.   A vision statement needs to: describe aspirations and intent be inspirational for your staff and customers project a compelling story paint a clear picture use engaging and descriptive language be realistic align with your company’s values The vision statement will also provide a clear criteria or measuring stick for decision-making.

Continue Reading »

Are You Sitting On Acres Of Diamonds?

Your existing  customers are your “Acres of diamonds”. This is a true tale of a farmer in Africa. He sold his farm to go prospecting for diamonds only to find out subsequently that his farm had been a giant diamond field. He’d literally been sitting on acres of diamonds all along. One of the best ways you can rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally four reasons why customers/clients leave. They are: Unrelated causes that have

Continue Reading »