There is a basic scientific formula to grow any business exponentially. (Exponential means multiplied.  5 lots of 10% improvements would each multiply thy effects of the others rather than just simply adding to the effects of the others). Exponential Growth Xg = S (Tm x L x C x Cm) S stands for systemising your business. Just systemising alone can often increase your bottom line by 40% or more. You need documented sytems in place so that everyone in your team knows what to do, when and in what order. That ‘s how you improve efficiency and get more consistency.

You can make more profit and have more spare time by systemising your business and following the 5 step profit formula. Here’s how. You should have properly written out processes so that everyone knows exactly what to do, when and in what order. You need a lead generation process, a follow up process and a sales conversion process. You also need systems covering financial procedures, admin, and team activities. When you install systems you become more efficient. You generate more business at lower cost and you have more spare time. For a typical business if you make even 5% improvements

Much advice on goal setting emphasises that they should be SMART. S = specific, M = measurable, A is normally taken to mean achievable, R = relevant and T = time specific. The problem here is the word achievable which can encourage you to set too low a target. Also some people take the R to mean realistic which also encourages you to aim too low. I recently saw a post by Simone Sumers in which she recommends SMARTER goals and I think this makes much more sense. S = specific M = measurable A= actionable which is much better

A target market is simply a group of people with something in common – things like age, gender, opinion, interest, or location, – who will purchase a particular product or service. Your market can be broad or specific in scope, and it is unique to each business or industry. Knowledge and understanding of your target market is crucial to the viability of your business. You have to know if there is enough demand for your product, or enough interest and need for your service. You have to know how to communicate with your customers, and understand their thoughts and behaviours.

Here’s an easy, step-by-step guide to writing sales letters that get responses. 1. Identify your target market, the recipient of the letter. (Be as specific as possible so you can focus really closely on them as individuals). 2. Determine what your message or offer is, and decide what you want them to do. 3. Now draft your letter using this basic format. This is a basic structure for writing any form of sales letter. Draft your letter with your message or offer using this format, and then follow the tips and hints in step four to improve and strengthen your