The concept of Risk Reversal is simple – but it requires some boldness. It means that YOU, the businessperson looking to close a sale, should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. The Risk Reversal is like a Guarantee – but way more powerful. It’s a “guarantee on steroids”. A “Godfather“ guarantee. The kind a buyer cannot turn away from because the buyer has nothing to lose and everything to gain. Before we go there…let’s look at the Basic Guarantee that 90% of online and offline