Here are 10 key elements you should include in your marketing pieces, whether verbal or written. The more of them you can include, the better. You should address a clearly defined target market and position yourself as a specialist or expert Focus on an issue or concern that people in your target market are thinking about. Your headline or first statement should INTERRUPT by highlighting this issue. Promise them a solution in your sub headline or second thing you say. This is how you engage your target prospects and keep their attention. Explain  your “differentiator” which is what makes you