A target market is simply a group of people with something in common – things like age, gender, opinion, interest, or location, – who will purchase a particular product or service. Your market can be broad or specific in scope, and it is unique to each business or industry. Knowledge and understanding of your target market is crucial to the viability of your business. You have to know if there is enough demand for your product, or enough interest and need for your service. You have to know how to communicate with your customers, and understand their thoughts and behaviours.

Here’s an easy, step-by-step guide to writing sales letters that get responses. 1. Identify your target market, the recipient of the letter. (Be as specific as possible so you can focus really closely on them as individuals). 2. Determine what your message or offer is, and decide what you want them to do. 3. Now draft your letter using this basic format. This is a basic structure for writing any form of sales letter. Draft your letter with your message or offer using this format, and then follow the tips and hints in step four to improve and strengthen your