Qualified leads are simply the potential customers who are the most likely to buy your product or service. They’re not just in your store taking at look at the latest features in refrigerators, they’re in the market to purchase a refrigerator. They’re not wandering in to see what a £/$ 500 handbag looks like, they are the kind of person who can actually spend £/$ 500 on a handbag. Some of the people who will call you or visit your business will never buy from you no matter how good your sales scripts are or how much time you spend

If you’re trying to make money online, (or off), sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic. The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have. Here are 101 fixes, some small, some big, for making more sales. Does your product or service solve a problem people actually care about?