80% of your revenue comes from 20% of your clients, and those 20% are your ideal customers. Generally, these customers are loyal, spend a lot and spend often. They may be demanding, or ask you to stretch a little bit further, but they’re fair and they’re profitable. You make a substantial amount of money from them. You want to keep these customers in your business, and keep them exceptionally happy. The rest of your customers can be sorted on a sliding scale all the way down to your c-list, or unprofitable customers. These are the people who waste your time, energy
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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